5 factors that improve your search engine ranking

March 13, 2010

If you want to improve your [tag]search engine rankings[/tag], consider these 5 factors necessary for successful websites in 2007:

.
Success factor #1: Accessibility

By making your website more accessible to web users, you’re also making it more accessible to search engines. If search engines cannot access your web pages they will ignore your site and you won’t get good rankings.

.
Pay attention to these points:

(a) Search engines cannot usually understand images, JavaScript, Flash, audio and video content. Therefore you should provide alternative content to each of these. Then all areas of your website will be accessible to search engines, which will then be able to have a better understanding of its purpose.

.
The more confident a search engine is of your website’s purpose, all other things being equal, the higher it’ll place your website in the search rankings.

.
(b) Make sure that your web server doesn’t return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines won’t index your site.

.
Success factor #2: Site and information architecture

(i) Your website should have a good [tag]site architecture[/tag] to make it easy for search engines and web users to identify the information relevant to their searches.

.
You should make sure that it is not just a collection of random web pages. Your web pages should be related and they should show search engines that your web site is relevant to a specific topic.

.
(ii) Your site should also have a good [tag]information architecture[/tag] so that search engines and web surfers know where they are within your site on any page of your site.

.
Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture.

.
[tag]Search engine robots[/tag] “understand” text on the page and hyperlinks, especially text links. The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots.

.
Success factor #3: The right keywords

Choosing the right keywords is one of the most important steps that determines whether your SEO campaign is a success or not.

.
One-workd keywords are not effective because they are usually highly competitive and untargeted. It’s best to focus on 2- or 3-word keywords (ie the so-called [tag]long tail keywords[/tag]) that are less competitive but more targeted.

.
Success factor #4: Content

Websites that have no distinguishing features, ie that only offer articles and affiliate links that can also be found on dozens of other websites, will have a hard time to get good search engine rankings.

.
Try to create trustworthy and [tag]unique content[/tag] that differentiate your website from the others.

.
The general rule is to write about things you know or are expert in. To master this, use this brilliant resource:

.
Writing content is easy

.
The tips and techniques it gives make writing content super easy. I haven’t found a better guide than this so far.

.
I had to pay for it. But now you can get it Free.

.
It gives you many real websites and case studies to demonstrate how the tips and techniques are applied:

.
Writing content is easy

.
Success factor #5: Inbound links

Without good inbound links, it is impossible to get high rankings on major search engines. You should get as many links as possible from related websites. The more targeted the link, the more it will help your search engine rankings.

.
[tag]Search engine optimization[/tag] can be tricky because a small error in one factor can destroy all of your other efforts.

.
But if you study the free resource I’ve just recommended, you’ll find many more suggestions that can help you get into the Top 6%. It’s a 159-page ebook. You have to go through it to discover the gems.

.
.

Posted in SEO No Comments »

Google can detect your paid links

March 12, 2010

Google can detect [tag]paid links[/tag], but only some, not all. And Google doesn’t like paid links.

What is a paid link?

If you pay a website owner to link his site to yours, that link is a paid link. And it’s a one-way [tag]incoming link[/tag].

Why do webmasters [tag]buy links[/tag]?

Most experienced webmasters and internet marketers understand that incoming links can help improve their websites’ search engine rankings. But acquiring incoming links from other established websites with similar themes is slow and tedious, and an uphill task if your website is new. Therefore buying links from websites with high PageRank can be a quick shortcut to increase your website ranking and PageRank.

So, what’s so bad about buying links? Why is Google hostile towards buying links?

A part of Google’s quality guidelines says “Don’t participate in link schemes designed to increase your site’s ranking or PageRank”. Google considers buying text links for boosting PageRank purposes violates its [tag]quality guidelines[/tag]. Google likes websites to have their own organic quality that earns links from other websites.

Does Google view all paid links as potential violations of its quality guidelines? Perhaps not. But Google doesn’t like “paid links that flow PageRank and attempt to game Google’s rankings”.

Google is not able to crack down on all paid links that they don’t like. And so recently they ask people to report paid links.

You may have guessed by now who get very upset with Google. Yes, the text links sellers.

Here are a couple of comments:

“Google sells AdWords ads for companies selling text links. If they don’t like the practice why not start the cleanup at Google.com?”

“Google is still indexing those lolita preteen results, ranks all these .edu ringtone pages, and lets not forget that Google continues to deliver AdSense ads on sites they banned for being spam. If Google doesn’t CLEARLY mark their own paid links, encourages publishers to blend them into content, and doesn’t police their own network, why do they think they have the right to police other sites?”

SEO companies and text links sellers may hate Google. But we may love Google for creating money-making opportunities for us.

Get the secrets you need from these links:

(1) Legalized stealing

(2) Automated money - Grab all you can

Posted in SEO No Comments »

Two profitable paid membership website business models

March 10, 2010

What businesses are suitable for paid membership sites? There are many. Here are 2 models for successful paid membership sites:

(a) Downloadable products

(b) Personality based/insider tips

The 2 subscription website models

(i) Downloadable products

There are many paid membership sites that provide their subscribers with a large library of digital products such as ebooks, software, scripts, tutorial videos, audios, PLR articles, products with resale rights and other materials that can be downloaded digitally. See Learn to Make Money Watching Online Videos

Such sites are attractive because their subscribers can save money and time: by paying an affordable monthly subscription, they have access to a large number of products. However, some sites allow their subscribers to download only the products of the current month and not of the previous months.

Obviously, to keep their subscribers, the site owners need to constantly add new products to their sites.

(ii) Personality based/insider tips

Many successful paid membership websites are run by people who are experts, or who have built themselves a solid reputation, in their niches. They provide their subscribers with their personal insights, tips, advice and opinions.

An interesting niche is commodity and stock market trading. Many successful traders set up paid subscription sites to provide their trade recommendations, trade entry and exit levels, their timing predictions, and other technical analyses. Some add value to their sites by allowing their subscribers to access their technical analysis software online.

paid membership, subscription website

Posted in Growing internet business, Site building No Comments »