August 24, 2008
“Competitors” websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site.”
It’s useful to analyze competitors’ websites to get some good ideas for analyzing your own market, improving your traffic and rankings..
We’ll consider the following factors: (a) the [tag]keywords and phrases[/tag] your competitors use (b) their [tag]website content[/tag] (c) their [tag]inbound links[/tag]
(a) Keywords and phrases
To find out what keywords and phrases your competitors are using, look at their [tag]meta tags[/tag].
First, browse a page on your competitors’ website. If you use Microsoft Internet Explorer, click “View” and then “Source” on the drop-down menu. If you use Firefox browser, click “View” and “Page Source” on the drop-down menu.
You will then see a page full of codes. These are the HTML codes of the page you are browsing (there may be some php or java scripts embedded in the page). At the top section of this page, look for (meta name = “keywords” content = “all their best keywords and phrases are included here”).
Are they using any keywords and phrases that you have omitted from your content? If so, you may want to edit your content and add in these missing keywords and phrases. You may want to add them to your meta tags too. But please do not do so unless these keywords and phrases are used in your content. Otherwise search engines may penalize you for spamming keywords and phrases.
Are your competitors using some keywords and phrases not relevant to your site content? Don’t just ignore them. You may want to build additional content around these keywords. In this way, you use your competitors’ keywords and phrases to help you trigger ideas for building more content.
——– Sidebar ——–
Most search engines ignore meta tags for ranking purposes. However, some seo experts believe that meta tags are essential, although not technically “required”. With relevant meta tags included, search engines will not suspect your site is a spam site, and therefore will not ignore your site.
Meta tags are important in sites with rich graphics but poor textual content because pictures are worth nothing to a search engine, and so search engines will be more dependent than ever on the meta tags to properly categorize the site.
Nonetheless, never hope that having meta tags will make the difference in all the search engines — nothing is a substitute for good content.
—— End of sidebar——
(b) Website content
What is your competitors’ content like compared with yours? Is there anything you can learn from their content to improve yours?
It’s best to differentiate your site from your competitors’ by adding content that is not already covered by your competitors.
(c) Inbound links
If you type in “click here” in Google search bar, you will find the website that ranks #1 is adobe.com. Is “click here” Adobe’s key phrase? Obviously not. Adobe.com does not even have meta tags that show its keywords and phrases. Does it look strange that Adobe ranks #1 for “click here”?
The reasons for this are:
(1) Adobe has inbound links from sites of very high quality, ie high PageRank. Some of these are acm.org (PR9), aneventapart.com (PR8), apple.com (PR9), jhu.edu (PR8), scifi.com (PR6), w3.org (PR10), cnn.com (PR9), conferences.oreilly.com (PR8)
(2) The websites linking to adobe.com use the keywords “click” and “here” many times in the anchor text of the links linking to adobe.com.
How do I find out these details? I do this easily with a powerful [tag]seo tool[/tag]. To find out more about this tool, visit this link:
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It is useful to know who link to your competitors. The quality of their incoming links gives you some idea of the degree of competition you are facing.
I was ignorant of such research when I built my first website. I used the powerful seo tool to analyze my competitors’ inbound links only when I finished building my first website.
I got a shock: the top 30 competitors had many inbound links from quality sites.
Because most of the competitors were established corporations, they had the financial means and resources to build very good content and to keep it updated frequently. I realized I wouldn’t stand a chance to ever rank near them. The best Google ranking I had ever achieved with my first website was between 700th and 800th. Building that site of that theme turned out to be a waste of time. If I’d had the seo tool earlier, I wouldn’t have chosen that particular niche.
Therefore don’t make the same mistake. I strongly recommend that you use this tool:
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Posted in SEO 
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August 23, 2008
If you want to improve your [tag]search engine rankings[/tag], consider these 5 factors necessary for successful websites in 2007:
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Success factor #1: Accessibility
By making your website more accessible to web users, you’re also making it more accessible to search engines. If search engines cannot access your web pages they will ignore your site and you won’t get good rankings.
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Pay attention to these points:
(a) Search engines cannot usually understand images, JavaScript, Flash, audio and video content. Therefore you should provide alternative content to each of these. Then all areas of your website will be accessible to search engines, which will then be able to have a better understanding of its purpose.
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The more confident a search engine is of your website’s purpose, all other things being equal, the higher it’ll place your website in the search rankings.
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(b) Make sure that your web server doesn’t return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines won’t index your site.
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Success factor #2: Site and information architecture
(i) Your website should have a good [tag]site architecture[/tag] to make it easy for search engines and web users to identify the information relevant to their searches.
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You should make sure that it is not just a collection of random web pages. Your web pages should be related and they should show search engines that your web site is relevant to a specific topic.
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(ii) Your site should also have a good [tag]information architecture[/tag] so that search engines and web surfers know where they are within your site on any page of your site.
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Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture.
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[tag]Search engine robots[/tag] “understand” text on the page and hyperlinks, especially text links. The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots.
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Success factor #3: The right keywords
Choosing the right keywords is one of the most important steps that determines whether your SEO campaign is a success or not.
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One-workd keywords are not effective because they are usually highly competitive and untargeted. It’s best to focus on 2- or 3-word keywords (ie the so-called [tag]long tail keywords[/tag]) that are less competitive but more targeted.
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Success factor #4: Content
Websites that have no distinguishing features, ie that only offer articles and affiliate links that can also be found on dozens of other websites, will have a hard time to get good search engine rankings.
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Try to create trustworthy and [tag]unique content[/tag] that differentiate your website from the others.
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The general rule is to write about things you know or are expert in. To master this, use this brilliant resource:
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Writing content is easy
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The tips and techniques it gives make writing content super easy. I haven’t found a better guide than this so far.
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I had to pay for it. But now you can get it Free.
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It gives you many real websites and case studies to demonstrate how the tips and techniques are applied:
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Writing content is easy
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Success factor #5: Inbound links
Without good inbound links, it is impossible to get high rankings on major search engines. You should get as many links as possible from related websites. The more targeted the link, the more it will help your search engine rankings.
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[tag]Search engine optimization[/tag] can be tricky because a small error in one factor can destroy all of your other efforts.
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But if you study the free resource I’ve just recommended, you’ll find many more suggestions that can help you get into the Top 6%. It’s a 159-page ebook. You have to go through it to discover the gems.
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August 22, 2008
Google can detect [tag]paid links[/tag], but only some, not all. And Google doesn’t like paid links.
What is a paid link?
If you pay a website owner to link his site to yours, that link is a paid link. And it’s a one-way [tag]incoming link[/tag].
Why do webmasters [tag]buy links[/tag]?
Most experienced webmasters and internet marketers understand that incoming links can help improve their websites’ search engine rankings. But acquiring incoming links from other established websites with similar themes is slow and tedious, and an uphill task if your website is new. Therefore buying links from websites with high PageRank can be a quick shortcut to increase your website ranking and PageRank.
So, what’s so bad about buying links? Why is Google hostile towards buying links?
A part of Google’s quality guidelines says “Don’t participate in link schemes designed to increase your site’s ranking or PageRank”. Google considers buying text links for boosting PageRank purposes violates its [tag]quality guidelines[/tag]. Google likes websites to have their own organic quality that earns links from other websites.
Does Google view all paid links as potential violations of its quality guidelines? Perhaps not. But Google doesn’t like “paid links that flow PageRank and attempt to game Google’s rankings”.
Google is not able to crack down on all paid links that they don’t like. And so recently they ask people to report paid links.
You may have guessed by now who get very upset with Google. Yes, the text links sellers.
Here are a couple of comments:
“Google sells AdWords ads for companies selling text links. If they don’t like the practice why not start the cleanup at Google.com?”
“Google is still indexing those lolita preteen results, ranks all these .edu ringtone pages, and lets not forget that Google continues to deliver AdSense ads on sites they banned for being spam. If Google doesn’t CLEARLY mark their own paid links, encourages publishers to blend them into content, and doesn’t police their own network, why do they think they have the right to police other sites?”
SEO companies and text links sellers may hate Google. But we may love Google for creating money-making opportunities for us.
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Copyright 2007 -2008 Peter Salis
