5 factors that improve your search engine ranking

If you want to improve your [tag]search engine rankings[/tag], consider these 5 factors necessary for successful websites in 2007:

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Success factor #1: Accessibility

By making your website more accessible to web users, you’re also making it more accessible to search engines. If search engines cannot access your web pages they will ignore your site and you won’t get good rankings.

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Pay attention to these points:

(a) Search engines cannot usually understand images, JavaScript, Flash, audio and video content. Therefore you should provide alternative content to each of these. Then all areas of your website will be accessible to search engines, which will then be able to have a better understanding of its purpose.

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The more confident a search engine is of your website’s purpose, all other things being equal, the higher it’ll place your website in the search rankings.

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(b) Make sure that your web server doesn’t return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines won’t index your site.

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Success factor #2: Site and information architecture

(i) Your website should have a good [tag]site architecture[/tag] to make it easy for search engines and web users to identify the information relevant to their searches.

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You should make sure that it is not just a collection of random web pages. Your web pages should be related and they should show search engines that your web site is relevant to a specific topic.

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(ii) Your site should also have a good [tag]information architecture[/tag] so that search engines and web surfers know where they are within your site on any page of your site.

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Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture.

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[tag]Search engine robots[/tag] “understand” text on the page and hyperlinks, especially text links. The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots.

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Success factor #3: The right keywords

Choosing the right keywords is one of the most important steps that determines whether your SEO campaign is a success or not.

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One-workd keywords are not effective because they are usually highly competitive and untargeted. It’s best to focus on 2- or 3-word keywords (ie the so-called [tag]long tail keywords[/tag]) that are less competitive but more targeted.

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Success factor #4: Content

Websites that have no distinguishing features, ie that only offer articles and affiliate links that can also be found on dozens of other websites, will have a hard time to get good search engine rankings.

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Try to create trustworthy and [tag]unique content[/tag] that differentiate your website from the others.

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The general rule is to write about things you know or are expert in. To master this, use this brilliant resource:

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Writing content is easy

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The tips and techniques it gives make writing content super easy. I haven’t found a better guide than this so far.

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I had to pay for it. But now you can get it Free.

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It gives you many real websites and case studies to demonstrate how the tips and techniques are applied:

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Writing content is easy

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Success factor #5: Inbound links

Without good inbound links, it is impossible to get high rankings on major search engines. You should get as many links as possible from related websites. The more targeted the link, the more it will help your search engine rankings.

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[tag]Search engine optimization[/tag] can be tricky because a small error in one factor can destroy all of your other efforts.

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But if you study the free resource I’ve just recommended, you’ll find many more suggestions that can help you get into the Top 6%. It’s a 159-page ebook. You have to go through it to discover the gems.

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Posted in SEO