Can competitors’ websites help increase YOUR site’s traffic and popularity?
“Competitors” websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site.”
It’s useful to analyze competitors’ websites to get some good ideas for analyzing your own market, improving your traffic and rankings..
We’ll consider the following factors: (a) the [tag]keywords and phrases[/tag] your competitors use (b) their [tag]website content[/tag] (c) their [tag]inbound links[/tag]
(a) Keywords and phrases
To find out what keywords and phrases your competitors are using, look at their [tag]meta tags[/tag].
First, browse a page on your competitors’ website. If you use Microsoft Internet Explorer, click “View” and then “Source” on the drop-down menu. If you use Firefox browser, click “View” and “Page Source” on the drop-down menu.
You will then see a page full of codes. These are the HTML codes of the page you are browsing (there may be some php or java scripts embedded in the page). At the top section of this page, look for (meta name = “keywords” content = “all their best keywords and phrases are included here”).
Are they using any keywords and phrases that you have omitted from your content? If so, you may want to edit your content and add in these missing keywords and phrases. You may want to add them to your meta tags too. But please do not do so unless these keywords and phrases are used in your content. Otherwise search engines may penalize you for spamming keywords and phrases.
Are your competitors using some keywords and phrases not relevant to your site content? Don’t just ignore them. You may want to build additional content around these keywords. In this way, you use your competitors’ keywords and phrases to help you trigger ideas for building more content.
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Most search engines ignore meta tags for ranking purposes. However, some seo experts believe that meta tags are essential, although not technically “required”. With relevant meta tags included, search engines will not suspect your site is a spam site, and therefore will not ignore your site.
Meta tags are important in sites with rich graphics but poor textual content because pictures are worth nothing to a search engine, and so search engines will be more dependent than ever on the meta tags to properly categorize the site.
Nonetheless, never hope that having meta tags will make the difference in all the search engines — nothing is a substitute for good content.
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(b) Website content
What is your competitors’ content like compared with yours? Is there anything you can learn from their content to improve yours?
It’s best to differentiate your site from your competitors’ by adding content that is not already covered by your competitors.
(c) Inbound links
If you type in “click here” in Google search bar, you will find the website that ranks #1 is adobe.com. Is “click here” Adobe’s key phrase? Obviously not. Adobe.com does not even have meta tags that show its keywords and phrases. Does it look strange that Adobe ranks #1 for “click here”?
The reasons for this are:
(1) Adobe has inbound links from sites of very high quality, ie high PageRank. Some of these are acm.org (PR9), aneventapart.com (PR8), apple.com (PR9), jhu.edu (PR8), scifi.com (PR6), w3.org (PR10), cnn.com (PR9), conferences.oreilly.com (PR8)
(2) The websites linking to adobe.com use the keywords “click” and “here” many times in the anchor text of the links linking to adobe.com.
How do I find out these details? I do this easily with a powerful [tag]seo tool[/tag]. To find out more about this tool, visit this link:
It is useful to know who link to your competitors. The quality of their incoming links gives you some idea of the degree of competition you are facing.
I was ignorant of such research when I built my first website. I used the powerful seo tool to analyze my competitors’ inbound links only when I finished building my first website.
I got a shock: the top 30 competitors had many inbound links from quality sites.
Because most of the competitors were established corporations, they had the financial means and resources to build very good content and to keep it updated frequently. I realized I wouldn’t stand a chance to ever rank near them. The best Google ranking I had ever achieved with my first website was between 700th and 800th. Building that site of that theme turned out to be a waste of time. If I’d had the seo tool earlier, I wouldn’t have chosen that particular niche.
Therefore don’t make the same mistake. I strongly recommend that you use this tool:
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Posted in SEO
Copyright 2007 -2008 Peter Salis
