Google can detect your paid links

Google can detect [tag]paid links[/tag], but only some, not all. And Google doesn’t like paid links.

What is a paid link?

If you pay a website owner to link his site to yours, that link is a paid link. And it’s a one-way [tag]incoming link[/tag].

Why do webmasters [tag]buy links[/tag]?

Most experienced webmasters and internet marketers understand that incoming links can help improve their websites’ search engine rankings. But acquiring incoming links from other established websites with similar themes is slow and tedious, and an uphill task if your website is new. Therefore buying links from websites with high PageRank can be a quick shortcut to increase your website ranking and PageRank.

So, what’s so bad about buying links? Why is Google hostile towards buying links?

A part of Google’s quality guidelines says “Don’t participate in link schemes designed to increase your site’s ranking or PageRank”. Google considers buying text links for boosting PageRank purposes violates its [tag]quality guidelines[/tag]. Google likes websites to have their own organic quality that earns links from other websites.

Does Google view all paid links as potential violations of its quality guidelines? Perhaps not. But Google doesn’t like “paid links that flow PageRank and attempt to game Google’s rankings”.

Google is not able to crack down on all paid links that they don’t like. And so recently they ask people to report paid links.

You may have guessed by now who get very upset with Google. Yes, the text links sellers.

Here are a couple of comments:

“Google sells AdWords ads for companies selling text links. If they don’t like the practice why not start the cleanup at Google.com?”

“Google is still indexing those lolita preteen results, ranks all these .edu ringtone pages, and lets not forget that Google continues to deliver AdSense ads on sites they banned for being spam. If Google doesn’t CLEARLY mark their own paid links, encourages publishers to blend them into content, and doesn’t police their own network, why do they think they have the right to police other sites?”

SEO companies and text links sellers may hate Google. But we may love Google for creating money-making opportunities for us.

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